In accordance with the policies approved by ICANN, the Internet Corporation for Assigned Names and Numbers, the contact information a domain is registered with must be correct and up to date at all times. At the same time, this info is openly visible on WHOIS lookup sites and while this may be okay for companies, it may not be very acceptable for individuals, because everybody can see their names and their personal email and postal addresses, particularly in an age when identity theft isn’t that unusual. That is why domain name registrars have launched a service that hides the details of their customers without altering them. The service is called Whois Privacy Protection. In case it is active, people will see the details of the domain registrar, not the domain owner’s, if they perform a WHOIS search. The Whois Privacy Protection service is supported by all generic domain name extensions, but it is still impossible to conceal your personal information with some country-code extensions.